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SMM DRUG direction portfolio

Automotive photography: exterior, cabin and details in one series

A direction portfolio that reveals the vehicle in sequence: a strong overall image, clear exterior angles, the cabin and the meaningful features of its specification.

Automotive photography: exterior, cabin and details in one seriesPhoto
Angles
exterior, cabin and specification features
PRO
professional camera and lighting for the task
Web
formats for the agreed channels
Task

Present the model attractively without losing information about its shape, condition and specification. The series needs to work as a vehicle presentation and as material for a sale, advertising or brand communication.

Hypothesis & strategy

An agreed angle list and suitable location make perspective, background and reflections controllable. Combining wider exterior images with cabin views and details gives the viewer a complete understanding of the vehicle.

WHAT WE DID

Implementation step by step

01Document the model, specification, purpose of the series and required features
02Prepare the vehicle and select a safe location, background and time of light
03Photograph hero images and key exterior angles while controlling perspective and reflections
04Complete the series with the cabin, details and distinguishing specification features
05Apply colour correction and prepare versions for listings, advertising and social media
Service from this case
Automotive photography
More about the service
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