01
Strategist / project lead
Clarifies demand, geography, the offer and the target action, then agrees project priorities and boundaries.
GROWTH DIGITAL AGENCY · SEARCH ADVERTISING
Search advertising: from demand to enquiry
We connect commercial demand, a relevant landing page and analytics. After the audit, we set realistic target-action benchmarks and manage queries, bids and spend using actual data.
Price
from232 000
KZT/mo16% VAT included · Standard tax regime with VAT · ad spend separate, minimum USD 500
Agency track record
43
cases with results
34
service directions
2020
working in Almaty since
SEARCH-DEMAND STRATEGY
Turn existing demand into measurable enquiries
We build the strategy around real demand and business objectives. Before launch, we connect search queries, the offer, landing pages and analytics, then set realistic benchmarks. After launch, we strengthen the best-performing directions and base every decision on actual data.
HOW THE WORK IS STRUCTURED
01
Commercial demand
We check what and how the audience searches, where demand already exists and which directions are reasonable to test first.
02
Query quality
We identify queries with commercial intent and direct budget toward people who are already choosing a product or service.
03
Landing-page relevance
We connect the query, ad and appropriate page so people immediately see a relevant offer and next step.
04
Measurable actions
We check that enquiries and other target actions reach analytics so effectiveness can be assessed beyond the click.
05
Spend management
We adjust queries, placements and bids using accumulated data and direct budget toward stronger combinations.
06
Reporting and growth plan
We provide a concise update every week, a full report every month and clear priorities for the advertising, offer or website.
WHO IT'S FOR
- Businesses with established search demand for their products or services
- Companies with a website or landing page ready to receive paid traffic
- Local businesses that need to attract audiences in a specific geography
- Projects that need transparent work with queries, spend and target actions
Result
Managed search campaigns that connect existing demand with a relevant landing page and show the actual cost of target actions.
Google
and Yandex search
separate
ad spend paid directly
1×/week
update · full report monthly
PROJECT TEAM
Ads, analytics and the landing page work together
A dedicated specialist manages the campaigns, while the offer, landing page and tracking operate as one system. We assemble the team around the task and shared success criteria.
02
Google Ads specialist
Builds the keyword structure, campaigns, ads and negative keywords, and manages bids and search terms.
03
Analytics and tracking
Checks goals, UTM tags and conversion delivery, separating clicks from useful enquiries to guide optimisation.
04
Offer and landing page
When needed, we involve a copy or web specialist. Recommendations and changes are documented in the brief and estimate in advance.
Process map
Analytics dashboard illustration
Search advertising control loop
01
Demand and offer
02
Campaigns
03
Conversions
04
Optimisation
The diagram shows the workflow and contains no client data or results.
Team composition depends on the task; additional work is included only after the brief and estimate are approved.
SEARCH ADVERTISING CALCULATOR
Build your channel mix — see the VAT-inclusive total
Search advertising is the base channel. Add Meta Ads and choose its objective if needed; media budgets are paid separately to each platform.
What the search advertising scope includes
demand and offer audit
keywords and structure
campaign setup
ads and extensions
analytics goals
ongoing optimization
Base scope: 1 selected advertising system · 1 ad account
Analytics: weekly update · full monthly report
2. Monthly media budgets, USD
Each budget is paid directly to its platform and is not included in the agency fee. Minimums: search ads from $500, Meta Ads from $500.
Google Ads / Yandex Direct budget
$
Your estimate is visible. Shall we refine it for your task?
- Included
- The selected scope and amounts are shown above. Before starting, we record the agreed scope in the estimate and brief.
- Separate costs
- Ad spend is paid to the platform separately from agency fees. Other services are included only by explicit agreement.
- What can change the total
- Changes to scope, output count, platforms, languages, integrations or timing require a revised estimate. Additional work is not added automatically.
HOW WE WORK
Work stages
01
Brief and audit
We clarify the product, geography, landing pages, goals and ad budget.
02
Preparation
We build the keyword set, campaign structure and ads, and configure analytics.
03
Launch
We check moderation, spend and the correct transfer of target actions.
04
Optimization
We refine queries and placements, adjust bids, send a weekly update and prepare a full monthly report.
QUESTIONS
Common questions
This is the monthly agency fee including VAT for one selected system—Google Ads or Yandex Direct—and one ad account. Ad spend is paid separately and directly in the account; the recommended starting minimum is USD 500 per month.
MORE DETAILS
Search advertising in Almaty
Search ads respond to existing demand. The strategy connects user intent, a relevant ad, the right landing page and a measurable target action.
Before launch, we set priority directions, geography, campaign structure and realistic benchmarks. After launch, we compare actual data and strengthen the combinations that move the audience toward an enquiry most effectively.
Let's discuss advertising for your business
We will clarify your task, scope and terms, then prepare an estimate. Sending this form creates no commitment.
Illustrative ad-report structure
Illustrative ad-report structure
Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.
- Period and source
- Dates, account and attribution; compare like-for-like periods
- Spend
- Media spend separate from fees; specify currency and taxes
- Funnel
- Clicks → saved forms → confirmed → qualified → sales
- Cost per result
- Spend / confirmed result count; no denominator means no calculation
- Decision
- What was tested, observed and will change, and why
Or leave a request — we'll get in touch
Save and discussA service summary, work examples and questions to discuss with your manager. No enquiry required.
Search advertising
We connect commercial demand, a relevant landing page and analytics. After the audit, we set realistic target-action benchmarks and manage queries, bids and spend using actual data.
What the service includes
- Commercial demand
- Query quality
- Landing-page relevance
- Measurable actions
- Spend management
- Reporting and growth plan
Hand over advertising safely
For a new launch or agency change. Invite users with appropriate permissions instead of sharing passwords.
- Ownership. Check company ownership of ad accounts, analytics, domain and pixels. List access and responsible people.
- History. Save reports for an agreed period: spend, ads, queries or audiences, changes and reasons for pausing.
- Lead definition. Separate contact clicks, saved forms, confirmed enquiries and sales. Align definitions with sales staff.
- Journey test. Walk through ad → landing page → form or messenger on mobile. Check contacts and a marked test enquiry.
- Budget and hypothesis. Separate ad spend from agency fees. Record limits, the test hypothesis and a decision rule before scaling.
- Quality review. Agree who qualifies enquiries, how spend connects to sales and which changes need approval.
Illustrative ad-report structure
Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.
- Period and source
- Dates, account and attribution; compare like-for-like periods
- Spend
- Media spend separate from fees; specify currency and taxes
- Funnel
- Clicks → saved forms → confirmed → qualified → sales
- Cost per result
- Spend / confirmed result count; no denominator means no calculation
- Decision
- What was tested, observed and will change, and why
Questions to align on before starting
- Which action counts as a result, and where does the ad lead?
- Which audience and locations are we targeting?
- What budgets are allocated separately to ad spend and team fees; are accounts, creatives and enquiry tracking ready?
- Who handles enquiries, and how will we assess their quality?
These questions help prepare a discussion; they are not a personalised audit or estimate. Scope, timing and cost are agreed after the brief.
Service conditions
- 16% VAT included · Standard tax regime with VAT · ad spend separate, minimum USD 500
Answers before starting
- What is included from KZT 232 000?
- This is the monthly agency fee including VAT for one selected system—Google Ads or Yandex Direct—and one ad account. Ad spend is paid separately and directly in the account; the recommended starting minimum is USD 500 per month.
- Google Ads or Yandex Direct—which should we choose?
- We work with both systems. We start with the one that offers the stronger commercial demand for your geography and objective. The base fee covers one selected system and one account; simultaneous work in the second system is quoted separately.
- Is there a package with Meta Ads?
- Yes. The “search advertising + Meta Ads for awareness” package starts from KZT 406 000 per month including VAT. The combined-service discount is already included; ad spend for the search system and Meta Ads is paid separately. We operate under the general tax regime and charge VAT.
- How does reporting work?
- Every week we send a concise update on spend, traffic and target actions. Every month we prepare a full report with trends, conclusions and the next improvement plan.
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