GROWTH DIGITAL AGENCY · SEARCH ADVERTISING

Search advertising: from demand to enquiry

We connect commercial demand, a relevant landing page and analytics. After the audit, we set realistic target-action benchmarks and manage queries, bids and spend using actual data.

Price
from232 000
KZT/mo
16% VAT included · Standard tax regime with VAT · ad spend separate, minimum USD 500
Agency track record
60+
brands in 5 years
30
active projects
80%
renew for 6+ months
Assess demand and plan the launch
SEARCH-DEMAND STRATEGY

Turn existing demand into measurable enquiries

We build the strategy around real demand and business objectives. Before launch, we connect search queries, the offer, landing pages and analytics, then set realistic benchmarks. After launch, we strengthen the best-performing directions and base every decision on actual data.

HOW THE WORK IS STRUCTURED
01

Commercial demand

We check what and how the audience searches, where demand already exists and which directions are reasonable to test first.

02

Query quality

We identify queries with commercial intent and direct budget toward people who are already choosing a product or service.

03

Landing-page relevance

We connect the query, ad and appropriate page so people immediately see a relevant offer and next step.

04

Measurable actions

We check that enquiries and other target actions reach analytics so effectiveness can be assessed beyond the click.

05

Spend management

We adjust queries, placements and bids using accumulated data and direct budget toward stronger combinations.

06

Reporting and growth plan

We provide a concise update every week, a full report every month and clear priorities for the advertising, offer or website.

WHO IT'S FOR
  • Businesses with established search demand for their products or services
  • Companies with a website or landing page ready to receive paid traffic
  • Local businesses that need to attract audiences in a specific geography
  • Projects that need transparent work with queries, spend and target actions
Result

Managed search campaigns that connect existing demand with a relevant landing page and show the actual cost of target actions.

Google
and Yandex search
separate
ad spend paid directly
1×/week
update · full report monthly
PROJECT TEAM

Ads, analytics and the landing page work together

A dedicated specialist manages the campaigns, while the offer, landing page and tracking operate as one system. We assemble the team around the task and shared success criteria.

01

Strategist / project lead

Clarifies demand, geography, the offer and the target action, then agrees project priorities and boundaries.

02

Google Ads specialist

Builds the keyword structure, campaigns, ads and negative keywords, and manages bids and search terms.

03

Analytics and tracking

Checks goals, UTM tags and conversion delivery, separating clicks from useful enquiries to guide optimisation.

04

Offer and landing page

When needed, we involve a copy or web specialist. Recommendations and changes are documented in the brief and estimate in advance.

Process map
Illustrative photo of an analytics dashboard
Analytics dashboard illustration
Search advertising control loop
01
Demand and offer
02
Campaigns
03
Conversions
04
Optimisation

The diagram shows the workflow and contains no client data or results.

Team composition depends on the task; additional work is included only after the brief and estimate are approved.
SEARCH ADVERTISING CALCULATOR

Build your channel mix — see the VAT-inclusive total

Search advertising is the base channel. Add Meta Ads and choose its objective if needed; media budgets are paid separately to each platform.

1. Channels
Base
Search advertising

Work with one selected advertising system and one account. We choose the system after the demand audit; media spend is paid separately.

232 000
per month · VAT included
What the search advertising scope includes
demand and offer audit
keywords and structure
campaign setup
ads and extensions
analytics goals
ongoing optimization
Base scope: 1 selected advertising system · 1 ad account
Analytics: weekly update · full monthly report
2. Monthly media budgets, USD

Each budget is paid directly to its platform and is not included in the agency fee. Minimums: search ads from $500, Meta Ads from $500.

Google Ads / Yandex Direct budget
$
HOW WE WORK

Work stages

01

Brief and audit

We clarify the product, geography, landing pages, goals and ad budget.

02

Preparation

We build the keyword set, campaign structure and ads, and configure analytics.

03

Launch

We check moderation, spend and the correct transfer of target actions.

04

Optimization

We refine queries and placements, adjust bids, send a weekly update and prepare a full monthly report.

QUESTIONS

Common questions

This is the monthly agency fee including VAT for one selected system—Google Ads or Yandex Direct—and one ad account. Ad spend is paid separately and directly in the account; the recommended starting minimum is USD 500 per month.

MORE DETAILS

Search advertising in Almaty

Search ads respond to existing demand. The strategy connects user intent, a relevant ad, the right landing page and a measurable target action.

Before launch, we set priority directions, geography, campaign structure and realistic benchmarks. After launch, we compare actual data and strengthen the combinations that move the audience toward an enquiry most effectively.

Let's discuss your project?

Send an enquiry — we'll reply within 15 minutes during business hours, clarify the task and prepare an estimate after the brief.

Or leave a request — we'll call you back
Estimate attached to your request

Channels: Search ads Search advertising scope: demand and offer audit · keywords and structure · campaign setup · ads and extensions · analytics goals · ongoing optimization Base search scope: 1 selected advertising system · 1 ad account Search analytics and reporting: weekly update · full monthly report Agency fee: 232 000 KZT/month including VAT Agency-fee calculation: 200 000 KZT before VAT + 32 000 KZT VAT = 232 000 KZT including VAT Search ad budget: from $500/month, paid separately We work with VAT under the standard tax regime

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