Commercial video that helps people understand the offer and take the next step
We examine the audience, viewing context, main argument and intended action. We then turn them into a script and choose the production format for the platform and task.
The offer, proof and intended action form the script
We first define what viewers need to understand, what evidence can support the offer's credibility and which next step to propose. This logic becomes the concept and script; only then do we choose basic production or a full cycle and document the deliverables in the specification.
Basic production — from 174 000 KZT
A starting format for a specific task. After the brief, we calculate the concept, script, filming, team, editing and number of versions and list them in the estimate.
Full-cycle package — 580 000 KZT
We combine the concept, script, production planning, filming, post-production and agreed versions. The team composition and external costs are documented as separate line items in the specification and estimate.
Offer and viewer action
Before discussing equipment and shots, we define the audience, one main message, supporting evidence and the next step after viewing.
Script and shooting plan
We translate the offer into the video's structure, scenes and running time. We agree exactly what must be filmed and accepted.
Production and post-production
We select the team, locations, equipment and processing for the task. All required work and additional expenses are visible in the estimate.
Versions and acceptance criteria
We specify formats, running times, revision rounds, timeline and delivery method in advance. After placement, we assess reach, retention, clicks and conversions in the context of the offer and media plan.
- Businesses launching a product or service that need to explain its value quickly
- Brands that need ad creatives for a specific offer and audience
- Companies that need a master video and pre-agreed versions for their platforms
- Marketing teams that need to see the production scope and acceptance criteria before the start
- Projects where the video's results will be evaluated together with placement data
An advertising asset with a clear offer, supporting evidence and intended action — in the scope and versions documented in the estimate before production.
Work stages
Task
We document the audience, offer, supporting evidence and action after viewing.
Specification and estimate
We agree on the script, team, filming, versions, timeline and revision rules.
Production
We conduct the filming and post-production within the approved format's scope.
Acceptance
We deliver the agreed versions and evaluate the asset in the context of its placement.
Common questions
This is the starting format for basic commercial production. After the brief, the estimate lists the concept, script, filming, team, post-production, versions, timeline and revisions for the specific project.
Commercial video in Almaty
A commercial video can explain a product's value, demonstrate how it is used and show how it differs from alternatives. With an aligned offer, placement and next step, it can direct relevant traffic to a website or profile.
Video can also be used for instructions or to test a new product before scaling. Before production, we document the audience, central message, supporting proof and intended action so the asset is built around a business task.
The team is selected for the task and may include a marketer, scriptwriter, camera operator, lighting and sound specialists, editor and project manager. The script, versions, timing and acceptance criteria are documented in the specification and estimate.
Let's discuss your project?
Send an enquiry — we'll reply within 15 minutes during business hours, clarify the task and prepare an estimate after the brief.