INSIGHTS

Blog about SMM and content

Deep dives, guides and case studies from the SMM DRUG team — how to grow your business on social media, create content and measure results.

SMM for business: where to start
Recommended · SMM

SMM for business: where to start

A step-by-step breakdown: how to launch a company's social media without wasting your budget — from niche analysis to your first leads.

8 minRead article
Promoting your business on Instagram
Instagram10 min

Promoting your business on Instagram

How to test Reels, paid ads, collaborations and Stories, connect them to enquiries and sales, and build a promotion system around project data.

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How to write a catchy offer for targeted ads
Targeted ads6 min

How to write a catchy offer for targeted ads

A strong-offer framework, common mistakes and examples of hypotheses to test in Almaty advertising.

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SMM Marketing: Strategies, Tools, Results
Strategy12 min

SMM Marketing: Strategies, Tools, Results

How to build a working social-media promotion strategy, which tools to use in Kazakhstan, and which metrics to measure ROI by — no fluff, just numbers.

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Promoting products and services through social media
Promotion9 min

Promoting products and services through social media

Content, ads and funnels for online stores and services — what actually sells, and what quietly eats your budget.

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SMM in the restaurant business
Niche cases7 min

SMM in the restaurant business

How cafes and restaurants turn Instagram and TikTok into a measurable path to a visit through content, location, creators and analytics.

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How to choose an SMM agency: what to check before signing
Guide6 min

How to choose an SMM agency: what to check before signing

Compare two SMM proposals: the team, filming, languages, media budget, reports and business access. Questions for the meeting and the estimate.

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How to build a marketing plan
Strategy11 min

How to build a marketing plan

A working template for planning a quarter of promotion: goals, target audience, channels, budget in tenge and the checkpoints that tell you the plan is working.

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Advertising on social media
Advertising8 min

Advertising on social media

Ad types on Meta and TikTok, auction logic and a way to calculate an acceptable customer acquisition cost for your business.

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Internet marketing and SMM in Kazakhstan: choosing your channels
Marketing7 min

Internet marketing and SMM in Kazakhstan: choosing your channels

Do not guess between a website and Instagram: examine channel roles, the customer journey, languages, service geography and enquiry tracking.

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An Instagram business profile in Kazakhstan: a practical checklist
SMM6 min

An Instagram business profile in Kazakhstan: a practical checklist

What a first-time visitor needs to understand: the product, city, terms, examples and contact route. Check the journey from profile description to a manager's reply.

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52 advertising copy examples for businesses in Kazakhstan
Advertising copy9 min

52 advertising copy examples for businesses in Kazakhstan

Original demonstration drafts for different industries: explain the product, clarify the conditions and offer a clear next step.

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