INSIGHTS

Blog about SMM and content

Deep dives, guides and case studies from the SMM DRUG team — how to grow your business on social media, create content and measure results.

Recommended · SMM

SMM for business: where to start

A step-by-step breakdown: how to launch a company's social media without wasting your budget — from niche analysis to your first leads.

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Instagram10 min

Promoting your business on Instagram

How to test Reels, paid ads, collaborations and Stories, connect them to enquiries and sales, and build a promotion system around project data.

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Targeted ads6 min

How to write a catchy offer for targeted ads

A strong-offer framework, common mistakes and examples of hypotheses to test in Almaty advertising.

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Strategy12 min

SMM Marketing: Strategies, Tools, Results

How to build a working social-media promotion strategy, which tools to use in Kazakhstan, and which metrics to measure ROI by — no fluff, just numbers.

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Promotion9 min

Promoting products and services through social media

Content, ads and funnels for online stores and services — what actually sells, and what quietly eats your budget.

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Niche cases7 min

SMM in the restaurant business

How cafes and restaurants turn Instagram and TikTok into a measurable path to a visit through content, location, creators and analytics.

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Guide6 min

SMM Agency: How to Choose the Right Partner

What to look for in a portfolio, which questions to ask at the meeting, and how to avoid the 'jack-of-all-trades' specialists who can do everything and nothing well.

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Strategy11 min

How to build a marketing plan

A working template for planning a quarter of promotion: goals, target audience, channels, budget in tenge and the checkpoints that tell you the plan is working.

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Advertising8 min

Advertising on social media

Ad types on Meta and TikTok, auction logic and a way to calculate an acceptable customer acquisition cost for your business.

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