Search advertising training in Almaty — practical Google Ads
Three one-to-one sessions of one and a half hours: search queries and keywords, ads and settings, conversion checks and data review. Prepare a Google Search campaign draft and a checklist, followed by two weeks of online support. A launch with real spend is agreed separately.
SMM DRUG COMMERCIAL PRACTICE
Agency projects to examine during training
These are SMM DRUG commercial projects that can be examined during training. They are not student work, course outcomes or a forecast for your project.
Contextual advertising
Leonardo Decore
Connect Google Ads activity to measurable apartment-renovation enquiries.
Search and remarketing
Open project and materials
Contextual advertising
Insulation online store
Configure conversion measurement and connect search advertising to actions in the product catalogue.
Search advertising
Open project and materials
Understand which visits the business pays for
The course focuses on Google Ads search advertising. We start with how someone searches for your product: ready to buy, comparing terms or simply researching. You build keyword groups, draft ads and requirements for the page after a click, while the tutor helps check your decisions. We then review geography, budget, search queries and conversion checks. Training is one-to-one: three sessions of one and a half hours, four and a half hours in total, followed by two weeks of online support. Dates and access are agreed in advance. A training draft is not an automatically published campaign.
Demand and query intent
Separate services and products according to the customer's task. Learn to distinguish a buying query, a comparison and a search for information without treating every click as useful for the business.
Keywords and negative keywords
Build keyword lists and review match types and exclusion logic. Check the meaning of negative keywords so useful demand is not blocked along with irrelevant visits.
Groups, ads and pages
Connect a query group with an ad and a suitable landing page. Check whether the page answers the ad's promise, makes the offer clear and gives the customer a next step.
Geography, schedule and budget
Discuss the service area, languages, enquiry-handling hours and spending settings. Review budget limits and actual costs without promising an impression in every auction.
GA4 and conversion checks
Review link tags, available data sources and the difference between an ad click, a WhatsApp tap and a saved form. Learn to check events and spot duplicates or unconfirmed actions.
Query review and support
Create a checking process: what to exclude, what to clarify in the ad or page and which data is missing. For two weeks after the course, ask questions online about assignments and settings.
- Business owners who want to understand Google Ads spend and make informed search-advertising decisions
- Marketers and company employees who need to review a contractor's queries, ads, pages and reports
- Beginners who want to build a clear search-campaign structure for a real product
- SMM specialists who need a separate skill in Google Search demand rather than a copy of paid-social settings
A training search-campaign structure: query groups, keywords and exclusions, draft ads, a connection to the landing page and a conversion-testing plan. It also includes a process for reading search queries and spend. Training does not guarantee live impressions, enquiries, return on spend or employment.
Practice day by day
Day 1 · Queries and keywords
One and a half hours. Review the product and people's search intent. Group queries and select keywords, match types and initial exclusions for your task.
Day 2 · Ads and settings
One and a half hours. Draft search ads and check their connection to the landing page. Build a training draft: geography, schedule, budget and settings, without automatic publication.
Day 3 · Conversions and decisions
One and a half hours. Review conversion checks, search queries and negative keywords using available reports, cases or test data. Prepare the next checks and changes without promises of future results.
Afterwards · Online support
For two more weeks, we answer questions about assignments and settings. Support is additional to the four and a half hours of sessions; live launch and the advertising budget are agreed separately.
Common questions
Here we work with Google Ads search queries and ads: the person expresses what they are looking for. The paid-social course covers Meta Ads for Instagram and Facebook, audiences and ad creatives. They are separate programmes; learning one platform is not presented as mastering another.
Google Search advertising training in Almaty
The same word in a query does not make people identical buyers. One needs a service now, another compares prices, and a third wants instructions to do the work themselves. Search-advertising training examines intent and the answer a business can offer after the click. This is how meaningful query groups, ads and page requirements are formed.
Negative keywords also need checking. A word unsuitable for one project may matter for another. Learn to connect exclusions to a specific offer and the available search-query report, rather than copy someone else's list without analysis. We apply this reasoning to a training campaign for your task.
Book your training
Tell us your experience, business or learning goal and preferred dates. We will discuss the programme and access needed for practice; do not send personal account passwords.