«Фото Друг»: 11 shooting directions in one portfolio

Show the real level of «Фото Друг» photo production not in words, but in frames. To do that, we needed to gather shoots from different years and genres into a single portfolio where a client instantly finds their own case: a restaurant — food, a clothing brand — fashion, a developer — interiors, an event — reportage.

A strong photo portfolio is built not on the number of frames, but on the breadth of genres held to a single quality standard. We bet on a structure organised by direction and one workflow — brief, references, lighting, shooting day, selection, colour grading — that works equally well in staged shoots and in reportage, where there is no second take.