Product photography: catalog shots for olives and an ad series for tableware

The brands needed shots for different purposes: the food brand wanted a catalog series of olives for the catalog and product cards, while the tableware brand needed an advertising shoot with staged lighting and composition. The shared requirement — a consistent style within each series and shots ready to use right away: on the website, in social media, in ad layouts.

Catalog and advertising product photography solve different problems, so you can't shoot them to a single template. For the product series, the priority is accurate product rendering and repeatability from shot to shot. For the advertising one — light, texture and composition that sell. For each series we built a separate lighting scheme and shot list.