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SMM DRUG direction portfolio

Family photography: closeness and movement at a comfortable pace

A direction portfolio about family without asking everyone to look at the camera all the time: interaction, play, familiar gestures and calm portraits form a natural series.

Family photography: closeness and movement at a comfortable pacePhoto
Pace
short episodes with room to settle and pause
PRO
professional camera and lighting for the task
Web
formats for the agreed channels
Task

Preserve the relationships between family members and create varied images without pressuring children or adults. The shoot needs to respect the family structure, ages, participants' pace and agreed privacy boundaries.

Hypothesis & strategy

Short episodes, familiar actions and the option to pause help a family settle around the camera. Alternating wider scenes, portraits, movement and details creates a living story instead of repetitive posing.

WHAT WE DID

Implementation step by step

01Discuss the family structure, children's ages, important groupings and privacy
02Choose a comfortable location, clothing, timing and several familiar activities
03Begin with time to settle, then alternate interaction, play, movement and calm portraits
04Leave room for breaks and adapt the scenario to the participants' state
05Select a coherent family series and prepare versions for the archive, web and print
Service from this case
Family photography
More about the service
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