Leonardo Decore
Leonardo Decore: 928 enquiries in the Google Ads report
Advertising for premium apartment and new-build renovation: developed a website, linked enquiries to a form, and worked on search queries and remarketing. The report lists 928 conversions as enquiries; this is not a count of customers or sales.
Work period: The reporting period is not specified in the source report.
Client objective
Attract enquiries for premium renovation and understand which originate from advertising.
Leonardo Decore
Search ads
Work period: The reporting period is not specified in the source report.
Connect Google Ads activity to measurable apartment-renovation enquiries.
- Platform
- Google Ads
- Campaign type
- Search and remarketing
- Starting point
- The company offered premium renovation of apartments and new-build homes. Enquiry attribution required a connection between the website, a form and advertising campaigns.
Actual ad spend
2,900 USD
Work period: The reporting period is not specified in the source report.
The source rounds spend to $2.9k. This is advertising spend, not the agency's service fee.
Service results
928
enquiries reported
Conversions described as enquiries in the report.
The reporting period is not specified in the source report.
Source: Кейс Leonardo Decore.pdf, стр. 4
How it was counted: Not equivalent to unique customers, contracts or sales.
≈ 32 100
advertising clicks
The rounded Google Ads click count shown in the report.
The reporting period is not specified in the source report.
Source: Кейс Leonardo Decore.pdf, стр. 4
How it was counted: A click is an advertising visit, not a confirmed enquiry.
$3.22
per conversion
Cost per Google Ads conversion as reported.
The reporting period is not specified in the source report.
Source: Кейс Leonardo Decore.pdf, стр. 4
How it was counted: Not the cost of a paying customer; spend is displayed separately as a rounded figure.
≈ $2 900
advertising spend
Rounded advertising spend shown in the report.
The reporting period is not specified in the source report.
Source: Кейс Leonardo Decore.pdf, стр. 4
How it was counted: Does not establish revenue and is not used to calculate ROAS.
What we did
Prepare the website for enquiries, replace the phone-number contact action with a form, and assess advertising by enquiries rather than clicks alone.
- Developed a website for the renovation service.
- Replaced the phone number with an enquiry form to attribute enquiries to advertising.
- Worked on search advertising, cleaned up queries and used remarketing.
Campaign reports and source data
Key takeaway
The website and form linked enquiries to advertising, giving the business a record of leads and their cost.
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