INSTAGRAM TARGETED ADS · ALMATY

Instagram promotion through targeted advertising

We set up and manage paid ads for reach and relevant followers. Ongoing account management and ad spend are priced separately.

Price
from232 000
KZT/mo
16% VAT included · standard VAT tax regime · “reach/followers” targeting on one platform · ad spend from USD 500 paid separately · full content and management quoted separately
Agency track record
43
cases with results
34
service directions
2020
working in Almaty since
Calculate Instagram targeting
AUDIENCE ACQUISITION STRATEGY

Testing ads for reach and followers

Before launch, we review the profile, offer and post-click path, then test audiences, messages and creatives. At the base level, we evaluate reach, cost per follower and the relevance of the new audience to decide what to change. A follow does not by itself mean an enquiry or purchase.

HOW THE WORK IS STRUCTURED
01

Instagram's role in the funnel

We define the job of this advertising level: extend reach and attract relevant followers who understand the account's offer.

02

Profile readiness audit

We review the offer, profile structure and post-click path so the account is ready to receive ad traffic and guide people toward the intended action.

03

Audience and message hypotheses

We define segments, offers and evaluation criteria before launch, so every test answers a specific question with data.

04

Launch on one platform

We configure one Instagram ad account and manage up to 3 concurrent campaigns within the agreed objective.

05

6 ad creatives

We prepare creatives and scripts for test combinations and refine the messaging based on actual response. An ongoing content plan and account management can be added as a separate scope.

06

Audience quality and decisions

We compare spend, cost per follower and new-audience response, share the trend every week and deliver a full monthly report with decisions.

WHO IT'S FOR
  • Accounts ready for the next managed stage of growth
  • New accounts that want to build a real, relevant audience systematically
  • Local Almaty businesses that need an audience from the city
  • Experts and brands with ready content that want to extend its reach
  • Teams that want to test hypotheses using realistic benchmarks and actual data
Result

A clear role for Instagram in audience acquisition, ad combinations validated on a test budget and evidence for the next decision: scale, refine or stop a hypothesis.

from KZT 400
planning benchmark for the test
up to 3
concurrent campaigns
6
ad creatives
TARGETING CALCULATOR

Choose an objective — see the clear price

The fee depends on the business objective and number of platforms. Each higher level includes the one before it.

1. Which outcome do you need?
2. Choose platforms
Work on the second platform costs the selected tier minus 50 000 KZT before VAT. The total combines the first and second platforms.
3. Ad budget for each account

The budget is paid directly to the platform and is not part of the agency fee. Recommended starting point: $500 for each selected platform and ad account.

$
Your estimate is visible. Shall we refine it for your task?
Included
The selected scope and amounts are shown above. Before starting, we record the agreed scope in the estimate and brief.
Separate costs
Ad spend is paid to the platform separately from agency fees. Other services are included only by explicit agreement.
What can change the total
Changes to scope, output count, platforms, languages, integrations or timing require a revised estimate. Additional work is not added automatically.
Discuss this estimate ↗
HOW WE WORK

Work stages

01

Channel role

We define Instagram's job and what qualifies as a useful audience.

02

Hypotheses

We assemble audiences, messages, creatives and comparison criteria.

03

Test

We launch reach and follower ads in one account.

04

Decision

We scale only combinations supported by acquisition cost and audience quality.

QUESTIONS

Common questions

Targeted-ad work for the “reach/followers” objective on one platform and in one account: a profile-readiness audit, hypotheses, up to 3 concurrent campaigns, 6 ad creatives and scripts, ongoing optimization, weekly updates and a full monthly report.

MORE DETAILS

Instagram promotion in Almaty

We begin with an audit of the profile, offer, audience and current analytics. Then we form hypotheses for creatives and segments, run tests, and compare them by actual cost per follower and the quality of the audience acquired.

The outcome is created by the combination of campaign settings and account readiness: people evaluate the profile, posts and offer before following, so we design a clear path for the new audience in advance.

After the test period, we focus the budget on combinations backed by enough data. We work with a real, relevant audience and use its actual response to guide every next decision.

Let's discuss advertising for your business

We will clarify your task, scope and terms, then prepare an estimate. Sending this form creates no commitment.

What is happening now? · Optional
Illustrative ad-report structure

Illustrative ad-report structure

Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.

Period and source
Dates, account and attribution; compare like-for-like periods
Spend
Media spend separate from fees; specify currency and taxes
Funnel
Clicks → saved forms → confirmed → qualified → sales
Cost per result
Spend / confirmed result count; no denominator means no calculation
Decision
What was tested, observed and will change, and why
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Briefly about your task (optional)

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How shall we start in WhatsApp?
Save and discussA service summary, work examples and questions to discuss with your manager. No enquiry required.

Instagram promotion

We set up and manage paid ads for reach and relevant followers. Ongoing account management and ad spend are priced separately.

What the service includes

  • Instagram's role in the funnel
  • Profile readiness audit
  • Audience and message hypotheses
  • Launch on one platform
  • 6 ad creatives
  • Audience quality and decisions
Choose examples for your team

Up to three published projects. The link contains only selected case references, never your contact details.

Hand over advertising safely

For a new launch or agency change. Invite users with appropriate permissions instead of sharing passwords.

  1. Ownership. Check company ownership of ad accounts, analytics, domain and pixels. List access and responsible people.
  2. History. Save reports for an agreed period: spend, ads, queries or audiences, changes and reasons for pausing.
  3. Lead definition. Separate contact clicks, saved forms, confirmed enquiries and sales. Align definitions with sales staff.
  4. Journey test. Walk through ad → landing page → form or messenger on mobile. Check contacts and a marked test enquiry.
  5. Budget and hypothesis. Separate ad spend from agency fees. Record limits, the test hypothesis and a decision rule before scaling.
  6. Quality review. Agree who qualifies enquiries, how spend connects to sales and which changes need approval.

Illustrative ad-report structure

Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.

Period and source
Dates, account and attribution; compare like-for-like periods
Spend
Media spend separate from fees; specify currency and taxes
Funnel
Clicks → saved forms → confirmed → qualified → sales
Cost per result
Spend / confirmed result count; no denominator means no calculation
Decision
What was tested, observed and will change, and why

Questions to align on before starting

  1. Which action counts as a result, and where does the ad lead?
  2. Which audience and locations are we targeting?
  3. What budgets are allocated separately to ad spend and team fees; are accounts, creatives and enquiry tracking ready?
  4. Who handles enquiries, and how will we assess their quality?

These questions help prepare a discussion; they are not a personalised audit or estimate. Scope, timing and cost are agreed after the brief.

Service conditions

  • 16% VAT included · standard VAT tax regime · “reach/followers” targeting on one platform · ad spend from USD 500 paid separately · full content and management quoted separately
Answers before starting
What is included in KZT 232 000 per month including VAT?
Targeted-ad work for the “reach/followers” objective on one platform and in one account: a profile-readiness audit, hypotheses, up to 3 concurrent campaigns, 6 ad creatives and scripts, ongoing optimization, weekly updates and a full monthly report.
Are content and account management included?
The base fee covers targeted advertising. Regular production of posts and Reels, Instagram management, influencer work and additional platforms can be added as separate scopes and combined into one transparent estimate.
Is the ad budget included in the price?
Ad spend is planned separately and paid directly in the ad account. The recommended starting minimum is USD 500 per month; allocation depends on the niche, audience and objective.
How should the KZT 400 follower benchmark be used?
From KZT 400 is a starting benchmark for preliminary planning. After reviewing the niche, offer, account and budget, we refine the forecast and report the actual cost from the test period.
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