We run the Instagram of Panasonic's kitchen appliance line: we shoot video recipes with the appliances in action and amplify them with targeted ads. Over the 01.05–29.06 period — 72 373 reach and 118 449 views.
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Panasonic Cooking is the kitchen appliance line of the Japanese brand Panasonic: multicookers, bread makers, blenders. The task is Instagram promotion: to run the account so that the appliances show themselves in action rather than in catalogue cards, and to launch targeted ads that bring a new audience to the content.
Kitchen appliances are sold not by a list of specs but by a finished dish in the frame. We bet on video recipes: we show how the multicooker, bread maker and blender handle real tasks — from breakfasts to main courses, plus trending clips for reach. A recipe delivers value and a reason to save the clip, an appliance in action creates the desire to buy it, and targeted ads scale the best videos to a cold audience.
These are current services, not the price of the project shown. We agree your scope and schedule before work begins.
from 232 000 KZT/mo
16% VAT included · standard VAT tax regime · “reach/followers” targeting on one platform · ad spend from USD 500 paid separately · full content and management quoted separately
from 232 000 KZT/mo
“Reach/followers” tier · 1 platform · 1 account · 16% VAT included · Standard tax regime with VAT · ad spend separate, minimum USD 500
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