Li-Ning, Panasonic Cooking

Ad videos for Li-Ning and Panasonic Cooking

We shot ad videos for two brands: an image video for the Li-Ning campaign and a series of recipe videos for Panasonic Cooking, where the brand's appliances star on screen.

Reels from the project

Li-Ning · Brand video

0:08 · 9:16

Panasonic Cooking · Skewers

0:35 · 9:16

Panasonic Cooking · Khachapuri

0:38 · 9:16

Press a video to watch with sound. Seeking and fullscreen controls are available.

2
brands — full production cycle
3
ad videos: the Li-Ning campaign and Panasonic Cooking recipe videos
Task

Two brands needed ad videos for different goals. Li-Ning — a spot for an ad campaign that grabs attention from the very first seconds. Panasonic Cooking — product videos showing the brand's appliances in action, not in a catalogue. We covered both tasks end to end: from concept and script to final edit.

Hypothesis & strategy

For Li-Ning we bet on dynamics and rhythm — the image video had to work as an ad, not a presentation. For Panasonic Cooking we chose a recipe-video format: kebabs and khachapuri are cooked on screen using the brand's appliances. That way the product sells itself — the viewer sees the result, not a list of specs.

WHAT WE DID

Implementation step by step

01Developed concepts tailored to each brand's goal: an image video for the Li-Ning campaign and a recipe series for Panasonic Cooking
02Wrote scripts and storyboards, approved references before the shoot day
03Organised full-cycle production: locations, props, lighting, food styling for the recipes
04Video order: Li-Ning — an image-led ad, about 8 seconds; Panasonic Cooking — skewers, about 35 seconds, then khachapuri, about 38 seconds. All three examples are 9:16.
05Edited the videos in vertical format for social media: colour grading, sound, captions
06Prepared the final versions to the platforms' specs and handed them over to the brands for launch

Key takeaway

For similar work, choose advertising video: Li-Ning illustrates an image-led story, while Panasonic shows a product in use during cooking. Send the audience, message and channels; script, crew, locations, props, editing and adaptations are separate estimate items. The displayed files do not establish the full version inventory or budgets of these projects.

Plan a similar project

These are current services, not the price of the project shown. We agree your scope and schedule before work begins.

Commercial video

An advertising asset with a clear offer, supporting evidence and intended action — in the scope and versions documented in the estimate before production.

from 174 000 KZT

16% VAT included · we operate under the general taxation regime with VAT · full-cycle package — 580 000 KZT

  • Basic production — from 174 000 KZT
  • Full-cycle package — 580 000 KZT
  • Offer and viewer action
Full scope, terms and estimate ↗

What could work for your task?

Tell us about your task — we'll reply within 15 minutes during business hours. Once we've clarified the inputs, we'll provide an initial review and suggest the next step.

Discuss your project
Or leave a request — we'll get in touch
Contact preference (optional)
Included with your request

Ad videos for Li-Ning and Panasonic Cooking https://smmdrug.kz/en/cases/reklamnoe-video/

How we transfer and store data is explained in the personal data processing policy.