Ad videos for Li-Ning and Panasonic Cooking
We shot ad videos for two brands: an image video for the Li-Ning campaign and a series of recipe videos for Panasonic Cooking, where the brand's appliances star on screen.
VideoTwo brands needed ad videos for different goals. Li-Ning — a spot for an ad campaign that grabs attention from the very first seconds. Panasonic Cooking — product videos showing the brand's appliances in action, not in a catalogue. We covered both tasks end to end: from concept and script to final edit.
For Li-Ning we bet on dynamics and rhythm — the image video had to work as an ad, not a presentation. For Panasonic Cooking we chose a recipe-video format: kebabs and khachapuri are cooked on screen using the brand's appliances. That way the product sells itself — the viewer sees the result, not a list of specs.
Implementation step by step
Hover over a reel or press it to play. Shot and edited for the 9:16 vertical format.
Video
VideoVideoWhat could work for your task?
Tell us about your task — we'll reply within 15 minutes during business hours. Once we've clarified the inputs, we'll provide an initial review and suggest the next step.
Discuss your project