AD CREATIVE BUILT AROUND THE TASK
Commercial video in Almaty
We examine the audience, viewing context, main argument and intended action. We then turn them into a script and choose the production format for the platform and task.
from174 000KZT
16% VAT included · we operate under the general taxation regime with VAT · full-cycle package — 580 000 KZT
Filming examples
Examples demonstrate format and execution, not a promise of identical outcomes for every project.
What’s included
Basic production — from 174 000 KZT
A starting format for a specific task. After the brief, we calculate the concept, script, filming, team, editing and number of versions and list them in the estimate.
Full-cycle package — 580 000 KZT
We combine the concept, script, production planning, filming, post-production and agreed versions. The team composition and external costs are documented as separate line items in the specification and estimate.
Offer and viewer action
Before discussing equipment and shots, we define the audience, one main message, supporting evidence and the next step after viewing.
Script and shooting plan
We translate the offer into the video's structure, scenes and running time. We agree exactly what must be filmed and accepted.
Production and post-production
We select the team, locations, equipment and processing for the task. All required work and additional expenses are visible in the estimate.
Versions and acceptance criteria
We specify formats, running times, revision rounds, timeline and delivery method in advance. After placement, we assess reach, retention, clicks and conversions in the context of the offer and media plan.
Work stages
Task
We document the audience, offer, supporting evidence and action after viewing.
Specification and estimate
We agree on the script, team, filming, versions, timeline and revision rules.
Production
We conduct the filming and post-production within the approved format's scope.
Acceptance
We deliver the agreed versions and evaluate the asset in the context of its placement.
Common questions
This is the starting format for basic commercial production. After the brief, the estimate lists the concept, script, filming, team, post-production, versions, timeline and revisions for the specific project.
Let's plan videos for your task
We will clarify your task, scope and terms, then prepare an estimate. Sending this form creates no commitment.
Scene and video-scope template
Scene and video-scope template
Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.
- Scene
- What we see / hear / want the viewer to understand
- Preparation
- Participant / product / location / props
- Edit
- Pace / sound / titles / subtitles
- Versions
- Channel / format / language / duration
- Acceptance
- Required scenes, versions and approver
Save and discussA service summary, work examples and questions to discuss with your manager. No enquiry required.
Commercial video
We examine the audience, viewing context, main argument and intended action. We then turn them into a script and choose the production format for the platform and task.
What the service includes
- Basic production — from 174 000 KZT
- Full-cycle package — 580 000 KZT
- Offer and viewer action
- Script and shooting plan
- Production and post-production
- Versions and acceptance criteria
Prepare a video shoot
Agree the message and distribution first, then scenes and logistics. Applicable to mobile filming and video production.
- Message. Write what the viewer should understand and the logical next action in one sentence.
- Versions. Specify channels, orientation, language, subtitles and duration before filming.
- Scenes. List the frame, action, line, product and props. Separate required scenes from optional ones.
- Preparation. Check location, noise, light, clothing, access and participants. Assign one decision-maker.
- On-set check. Check sound, brand pronunciation, product details and required scenes before wrapping.
- Edit and delivery. Agree editing references, appropriately licensed music, titles, revision process and final versions.
Scene and video-scope template
Illustrative template, not a client report or a promise of package scope. Fill it for the agreed project; no invented results are shown.
- Scene
- What we see / hear / want the viewer to understand
- Preparation
- Participant / product / location / props
- Edit
- Pace / sound / titles / subtitles
- Versions
- Channel / format / language / duration
- Acceptance
- Required scenes, versions and approver
Questions to align on before starting
- Who is the video for, and what message should the viewer understand?
- Where will it be published: which platforms, orientations, languages and versions?
- Which scenes, people, products, locations and source materials need filming or preparation?
- Which editing, sound, graphics and subtitles are needed; who agrees the video count, timing and revisions?
These questions help prepare a discussion; they are not a personalised audit or estimate. Scope, timing and cost are agreed after the brief.
Service conditions
- 16% VAT included · we operate under the general taxation regime with VAT · full-cycle package — 580 000 KZT
Answers before starting
- What is included in the starting price of 174 000 KZT?
- This is the starting format for basic commercial production. After the brief, the estimate lists the concept, script, filming, team, post-production, versions, timeline and revisions for the specific project.
- How does the full-cycle package for 580 000 KZT differ from the basic format?
- The full cycle combines the concept, script, production planning, filming, post-production and agreed versions in one project. The team composition is documented in the specification. External costs — locations, talent, props and complex graphics — are agreed as separate line items before the start.
- How long does production take and how many revisions are included?
- We calculate the schedule and number of revision rounds from the script, shooting days, graphics scope and number of versions. The timeline, approval stages and revisions are documented before the start.
- How do you assess the video's results after placement?
- Before production, we define the offer, audience, intended action and content quality criteria. After placement, we analyse reach, retention, clicks, leads and sales together with the platform, budget and next-funnel-stage data.
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