Residential project in Austin

Austin residential launch: branded search up 118%

In eight weeks, the campaign reached 2.35M people, increased branded searches from 3,700 to 8,070 and generated 184 sales-gallery visit requests.

YouTubePaid socialSearch ads

+118%

growth in branded search

2,35 млн

reach over eight weeks

64%

share of estimated target audience reached

184

visit requests

Task

A new premium project with no existing demand needed awareness and measurable interest before the official sales launch.

Hypothesis & strategy

A sequence from neighbourhood to lifestyle, product, floor plan and visit, with frequency control, would grow branded demand without audience fatigue.

WHAT WE DID

Implementation step by step

01Launched a three-stage video sequence, separated residents and investors, and set frequency caps and floor-plan retargeting.

02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.

03Reallocated budget according to qualified opportunities, sales and business outcomes.

04Strategy and marketing leadership: Oleg Malikov, Marketing Director.

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