Emex

SMM and targeted ads for logistics company Emex

We run social media for transport and logistics company Emex (Transinvest Group): 113 480 reach and 127 207 views in two months.

SMM and targeted ads for logistics company EmexSMM
113 480
reach for 01.08–30.09.2025
127 207
views for 01.08–30.09.2025
Task

Emex is a transport and logistics company within the international holding Transinvest Group: delivery across Kazakhstan, international shipping, parcel lockers, customs clearance and freight forwarding. The goal — to run social media systematically and, through content backed by targeted ads, convey a broad range of services to businesses and individual clients while growing reach and brand awareness.

Hypothesis & strategy

Logistics is a complex service and you can't sell it head-on: first the audience needs to understand what exactly Emex does. We broke the company's services down into separate directions and built a dedicated content line for each: clean design stories explain the service, live mobile photography shows the processes from the inside, and targeted ads deliver this content to the right audience segments.

WHAT WE DID

Implementation step by step

01Built a content strategy by service line: delivery across Kazakhstan, international shipping, parcel lockers, customs clearance and freight forwarding
02Created a series of design stories — each service packaged into a clear visual format in the brand style
03Ran mobile photo and video sessions: the company's real workflows, with no staged gloss
04Put together a content plan and set up regular posting with a unified visual system for the feed
05Launched targeted ads to key audience segments and optimized the campaigns along the way
06Pulled analytics on reach and views every month and adjusted content toward the formats that performed best
Reels from the project

Hover over a reel or press it to play. Real content from the project.

Content in the feed
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Emex
113 480 reach for 01.08–30.09.2025
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