Instagram management
from 348 000 KZT/mo
16% VAT included · We operate under the standard tax regime with VAT
- Strategy and design
- Content and publishing
- Approvals and analytics
Saumal
Saumal: SMM and paid social for a mare’s milk product brand
We have managed Saumal’s Instagram since November 2022: Reels, feed design and paid social. The November 2022–September 2025 summary records 4,906,734 impressions. The audience figure of 11,704 in the project materials does not establish ad-attributed follows.
SMMPaid social
4 906 734
impressions from November 2022 to September 2025
4 411
enquiries/started conversations per summary; not verified sales
11 704
audience per project materials; growth unverified
1,33%
CTR per summary; spend and scope require reconciliation
Source: Saumal · 11.2022–09.2025
Content examples
Reels from the project
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Task
Saumal is a brand of mare’s-milk products — a product with a history that the Instagram audience knows little about. It needed regular content that clearly explains what saumal is and why it’s good for you, while the feed looks like that of a strong brand rather than a scattered set of posts.
Hypothesis & strategy
Explained the product through Reels and posts, supported by paid social. The figures cover SMM and advertising together. Spend, clicks, CTR and the composition of 4,411 enquiries need reconciliation on a common reporting scope.
WHAT WE DID
Implementation step by step
01Developed a content strategy and rubrics tailored to the product: saumal needs explanation, not just pretty pictures
02Organized and ran vertical Reels shoots in 9:16 format — from script to location
03Edited the clips with a retention-focused rhythm: dynamic cuts, captions, product-focused accents
04Built a feed design system: a unified palette, typography and post grid
05Illustrated and laid out feed posts in the brand’s signature style
06Pulled the content into a single publishing plan and kept output on a steady schedule
Plan a similar project
These are current services, not the price of the project shown. We agree your scope and schedule before work begins.
Targeted advertising
from 232 000 KZT/mo
“Reach/followers” tier · 1 platform · 1 account · 16% VAT included · Standard tax regime with VAT · ad spend separate, minimum USD 500
- Objective and success criteria
- Offer readiness
- Audience hypotheses
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