SMM and paid ads for Saumal: 4.9M impressions and 11,704 follows in 3 years
We’ve run Saumal since November 2022: Reels production, feed design and paid ads. We turned a product ‘nobody had heard of’ into a successful, in-demand one — 4,906,734 impressions and 11,704 follows.
SMMSaumal is a brand of mare’s-milk products — a product with a history that the Instagram audience knows little about. It needed regular content that clearly explains what saumal is and why it’s good for you, while the feed looks like that of a strong brand rather than a scattered set of posts.
We bet on a combination of two formats: vertical Reels that convey the product in a lively, no-nonsense way, and a polished feed design that cements the brand image for anyone who visits the profile. This way every clip works for reach, while the feed builds trust in the product.
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