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Florida auto dealer

Florida auto dealer: 104 sales and 47% lower CAC

In a comparable month, paid-traffic sales rose from 46 to 104, scheduled visits from 188 to 412, and media CAC fell from $1,783 to $942.

Florida auto dealer: 104 sales and 47% lower CAC
Search adsPaid socialYouTube
104
sales from paid traffic
$942
media CAC after optimisation
412
scheduled visits
$611 000
gross profit in one month
Task

The task was to synchronise daily inventory and optimise advertising for Appointment, Showroom and Sold rather than forms, while accounting for margin and vehicle age.

Hypothesis & strategy

A clean live feed, campaigns by make, margin and ageing, dynamic VDP ads and fast follow-up would lower sales CAC.

WHAT WE DID

Implementation step by step

01Cleaned the feed, launched Vehicle Ads and dynamic inventory, connected CRM/DMS and imported Qualified, Appointment, Showroom and Sold stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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