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Immigration law firm

Immigration firm: 39 new matters and 56% lower CAC

In 30 days, signed retainers rose from 14 to 39, qualified enquiries from 99 to 247, and media CAC fell from $4,357 to $1,897.

Immigration firm: 39 new matters and 56% lower CAC
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39
new retained matters in one month
$1 897
media CAC after optimisation
247
qualified enquiries
52%
qualified enquiry rate
Task

The task was to identify which English and Spanish queries led to signed retainers and reduce requests for free or irrelevant help.

Hypothesis & strategy

Structuring by matter type and language, pre-qualification and Retained optimisation would reduce noise and increase new matters.

WHAT WE DID

Implementation step by step

01Separated family, employment and adjustment, built bilingual search structures and imported Qualified, Consultation and Retained stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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