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Dental clinic in Chicago

Chicago implant dentistry: 3× more treatments started

In a comparable month, treatments started increased from 9 to 27, completed consultations from 43 to 126, and CPL fell from $219 to $138.

Chicago implant dentistry: 3× more treatments started
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27
treatments started in one month
126
completed consultations
$138
CPL after optimisation
81%
consultation attendance rate
Task

The task was to separate implant and full-arch demand from general dentistry and optimise through completed consultation and treatment start.

Hypothesis & strategy

Separate procedure pages, clinician proof, financing and treatment-stage feedback to ad platforms would improve quality.

WHAT WE DID

Implementation step by step

01Separated campaigns by procedure and intent, strengthened proof and implemented Consultation, Treatment plan and Started stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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