SMM DRUGSMMDRUG
California home renovation contractor

California renovation: 15 contracts and a $1.34M pipeline

In a comparable month, signed projects rose from 5 to 15, scheduled estimates from 31 to 93, and pipeline from $480,000 to $1.34M.

California renovation: 15 contracts and a $1.34M pipeline
Search adsPaid socialYouTube
15
signed projects in one month
$1,34 млн
pipeline created
93
scheduled estimates
50%
qualified lead rate
Task

The task was to filter out small jobs, separate kitchen, bathroom and whole-home renovation, and optimise for scheduled estimates and signed contracts.

Hypothesis & strategy

A minimum budget in the offer, separate pages by project type and local proof would improve project quality.

WHAT WE DID

Implementation step by step

01Rebuilt search by project type and ZIP cluster, added budget qualification and imported Estimate, Proposal and Contract signed stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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