Biobor, Масленково, Saumal

Reels production for three brands: 6 finished videos from a single shoot day

We turned Reels production into a pipeline for Biobor Health, dairy brand Масленково and Saumal: from script to finished video — in a single shoot day.

Reels production for three brands: 6 finished videos from a single shoot dayVideo
6
finished Reels from a single shoot day for Biobor Health
3
brands on regular Reels production
Task

The brands need a regular stream of vertical video content, but arranging a separate shoot for every clip is expensive and slow. Biobor Health, Масленково and Saumal came with the same request: a steady flow of Reels without a bloated budget and without gaps in the content plan.

Hypothesis & strategy

We bet on batch production: one well-prepared shoot day covers several videos in advance. To do this we write the scripts and storyboards for each clip up front, and shoot on location in blocks — this lowers the cost per Reel while keeping the content release rhythm unbroken.

WHAT WE DID

Implementation step by step

01Developed formats and Reels scripts for each brand's goals: product, expertise, behind-the-scenes production
02Prepared storyboards and a scene-by-scene shooting plan, so a single shoot day covers material for several videos at once
03Ran shoot days at the clients' locations: for Biobor Health one shoot day yields 6 finished Reels
04Edited the videos for vertical format: dynamic pacing, subtitles and branded graphics
05Set up an approval and publishing process so videos go out on the content plan with no downtime
06Tracked audience response by format and adjusted the scripts for the next shoot days around what resonates
Reels from the project

Hover over a reel or press it to play. Shot and edited for the 9:16 vertical format.

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