Instagram management
from 348 000 KZT/mo
16% VAT included · We operate under the standard tax regime with VAT
- Planning and design
- Content and publishing
- Approval, publishing and reporting
Abay Academy
Educational SMM for Abay Academy: math you can’t stop watching
We run social media for the Abay Academy learning center: we turn math prep for students into content you want to watch to the end — life hacks, logic puzzles and clean stories design.
SMM
2
content tracks: educational videos and stories design
2
video series: math life hacks and logic puzzles
+99
content items including Stories; 13 Aug–12 Sep, year unstated
Source: Abay Academy · 1 914 → 2 013
Content examples
Reels from the project
Press a video to watch with sound. Seeking and fullscreen controls are available.
Task
Abay Academy is a learning center that prepares students with a focus on math. The goal was to build SMM so social media showcases the teachers’ expertise and speaks the same language as both parents and students. They needed content that doesn’t just advertise courses but is genuinely useful on its own and holds attention.
Hypothesis & strategy
Explained maths through short videos and supported enrolment with Stories. The 13 Aug–12 Sep chart shows +99 content items including Stories; the year is unstated. The Stories chart covers 11 Aug–14 Sep 2025. Totals and averages are kept separate because posting frequency varied.
WHAT WE DID
Implementation step by step
01Analyzed Abay Academy’s positioning and built a content strategy for two audiences: parents and the students themselves
02Launched video series — math life hacks and logic puzzles: script, filming, editing and packaging every clip for the vertical format
03Developed the stories design: unified templates for announcements, problem walkthroughs and warm-ups ahead of group enrollment
04Built the visual feed grid so the profile reads as the account of a strong learning center from the very first screen
05Set up a production cycle: content plan, shoot days, editing and posting run on a regular schedule
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