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Abay Academy

Educational SMM for Abay Academy: math you can’t stop watching

We run social media for the Abay Academy learning center: we turn math prep for students into content you want to watch to the end — life hacks, logic puzzles and clean stories design.

Educational SMM for Abay Academy: math you can’t stop watchingSMM
2
content tracks: educational videos and stories design
2
video series: math life hacks and logic puzzles
Task

Abay Academy is a learning center that prepares students with a focus on math. The goal was to build SMM so social media showcases the teachers’ expertise and speaks the same language as both parents and students. They needed content that doesn’t just advertise courses but is genuinely useful on its own and holds attention.

Hypothesis & strategy

The bet is on educational video content: short clips with math life hacks and logic puzzles engage better than direct advertising — viewers test themselves, share with friends and remember the center as the place where math is explained clearly. Meanwhile, the stories design keeps a single visual style and turns interest into inquiries.

WHAT WE DID

Implementation step by step

01Analyzed Abay Academy’s positioning and built a content strategy for two audiences: parents and the students themselves
02Launched video series — math life hacks and logic puzzles: script, filming, editing and packaging every clip for the vertical format
03Developed the stories design: unified templates for announcements, problem walkthroughs and warm-ups ahead of group enrollment
04Built the visual feed grid so the profile reads as the account of a strong learning center from the very first screen
05Set up a production cycle: content plan, shoot days, editing and posting run on a regular schedule
Reels from the project

Hover over a reel or press it to play. Real content from the project.

Content in the feed
AA
Abay Academy
2 content tracks: educational videos and stories design
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