Crystal Sushi Almaty
Crystal Sushi: content and advertising for delivery
We showcased dishes and restaurant offers, then separated ads by purpose: start a delivery conversation or bring someone to the profile. The portfolio records 164 conversations started and 8,941 Instagram profile visits over three months.
SMMPaid social
164
conversations started over 3 months
$1.52
per conversation, calculated from spend
8 941
profile visits over 3 months
$0.03
per visit, calculated from spend
Task
Make delivery content appealing, attract people to the account and generate order enquiries through messaging.
Hypothesis & strategy
Messaging and profile-visit campaigns have different outcomes, so we assess them separately. Total spend over three months was $636.18; the figures below cover two selected campaigns, not all spending. Exact dates are not provided.
WHAT WE DID
Implementation step by step
01Created food photos and videos, chef content, offers and entertainment posts.
02The messaging campaign generated 164 conversations with $249.51 in spend. A conversation is not a confirmed order.
03The profile-visit campaign generated 8,941 visits with $224.63 in spend.
04Recalculated costs: $249.51 / 164 = $1.52 per conversation; $224.63 / 8,941 = $0.03 per visit, rounded to the nearest cent.
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