COGER / Rogers Pharma
COGER: launching a brand with distinctive content
For a Kazakhstan market launch, we combined product shoots, educational posts and trend-led formats. The portfolio reports monthly reach growing from zero to 140,000 and profile visits from 30 to 8,800.
SMM
140 000
monthly reach, up from 0
8 800
monthly profile visits, up from 30
7.6%
ER, up from 0%
Task
Introduce the new COGER brand, make the product recognisable and bring attention to its accounts.
Hypothesis & strategy
Address a sensitive subject with clear visuals, useful content and relevant formats. Figures are a portfolio comparison; measurement dates and the ER methodology are not specified.
WHAT WE DID
Implementation step by step
01Created product photos and videos.
02Added educational posts related to the brand without replacing medical advice.
03Adapted trends and topical ideas to COGER’s visual style.
04Used TikTok and YouTube alongside Instagram content.
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