HP Lift
HP Lift: more leads at a lower cost
According to the owner, monthly leads rose from 7 in March to 42 in June 2024, while cost per lead fell from 20,000 to 4,400 KZT. These are project-level results.
Work period: Mar 2024 — Jun 2024
Client objective
Increase enquiries and develop sales for HP Lift.
Channel results are shown separately. An overall result is provided only when a source and reconciliation support it.
Overall project result
42
Monthly leads
Monthly lead count: 7 in March and 42 in June 2024. This is not a count of sales or unique customers.
- March 2024
- 7
- June 2024
- 42
Scale: 042
Mar 2024 — Jun 2024
Source: Таблица владельца SMM DRUG, «Показатели», строки 6–9.
- What the overall result includes
- An overall HP Lift figure; acquisition channels are not separated.
- How results were reconciled
- Two owner-reported values are compared; ad-account totals are not added together. The source does not describe deduplication rules.
4 400 ₸
Cost per lead (CPL)
Owner-reported cost of one lead in KZT: 20,000 in March and 4,400 in June 2024.
- March 2024
- 20,000 KZT
- June 2024
- 4,400 KZT
Scale: 020,000 KZT
Mar 2024 — Jun 2024
Source: Таблица владельца SMM DRUG, «Показатели», строки 6–9.
- What the overall result includes
- Project-level reporting; spend and lead costs for individual platforms are not disclosed.
- How results were reconciled
- Cost per lead is reproduced as reported, without recalculation. Ad spend is not inferred by multiplying cost per lead by lead volume.
61 940 000 ₸
Sales through the website
Reported sales value through the website: 10,000,000 KZT in March and 61,940,000 KZT in June 2024.
- March 2024
- 10,000,000 KZT
- June 2024
- 61,940,000 KZT
Scale: 061,940,000 KZT
Mar 2024 — Jun 2024
Source: Таблица владельца SMM DRUG, «Показатели», строки 6–9.
- What the overall result includes
- Website sales, not total company revenue. The paid-traffic share is not isolated.
- How results were reconciled
- Two owner-reported values are compared. Website sales are not added to total company revenue, avoiding double counting.
70 500 000 ₸
Total company revenue
Reported total company revenue: 25,000,000 KZT in March and 70,500,000 KZT in June 2024. This is neither profit nor advertising-only revenue.
- March 2024
- 25,000,000 KZT
- June 2024
- 70,500,000 KZT
Scale: 070,500,000 KZT
Mar 2024 — Jun 2024
Source: Таблица владельца SMM DRUG, «Показатели», строки 6–9.
- What the overall result includes
- The company as a whole, without a breakdown by sales source.
- How results were reconciled
- A separate figure from the owner's report. It is not added to website sales or attributed entirely to advertising channels.
HP Lift
SMM
Work period: Mar 2024 — Jun 2024
Promote HP Lift on social media within the project's overall strategy.
What we did
Strategy and social media management complemented search marketing and paid social.
- Strategy and social media management
Work and supporting evidence
Key takeaway
The combined project's results show growth in business enquiries and sales.
Other services in this project
HP Lift
Paid social
Work period: Mar 2024 — Jun 2024
Generate enquiries through paid social advertising.
- Platform
- Platform not specified in the source
- Campaign type
- Paid social advertising
What we did
Paid social was part of the same project as search marketing and social media management.
- Paid social advertising
Campaign reports and source data
Key takeaway
Overall project outcomes included growth in website sales and company revenue.
Other services in this project
HP Lift
Search ads
Work period: Mar 2024 — Jun 2024
Generate enquiries through SEO and search advertising.
- Platform
- Platform not specified in the source
- Campaign type
- Search advertising
What we did
SEO and search advertising formed part of HP Lift's combined marketing work.
- SEO and search advertising
Campaign reports and source data
Key takeaway
Across the project, lead volume increased while cost per lead fell.
Other services in this project
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