Industrial flooring · B2B, CIS
Industrial flooring: 600 conversions from Google Display advertising
A CIS industrial-flooring B2B project: three websites, conversion-optimised Google Display advertising and call tracking. The report lists 600 conversions with rounded spend of $2.68k.
Work period: The reporting period is not specified in the source report.
Client objective
Generate measurable industrial-flooring enquiries and track phone contacts alongside website actions.
Industrial flooring · B2B, CIS
Search ads
Work period: The reporting period is not specified in the source report.
Assess Google Display campaigns by recorded conversions, not visits alone.
- Platform
- Google Ads
- Campaign type
- Conversion-optimised Display advertising
- Starting point
- The industrial-flooring B2B company operated in the CIS market with three websites. Conversion tracking and call tracking were used to evaluate contacts.
Actual ad spend
2,680 USD
Work period: The reporting period is not specified in the source report.
The source rounds spend to $2.68k. Advertising spend is not the agency fee; exact conversion cost is not reconstructed from rounded amounts.
Service results
600
Google Ads conversions
Recorded conversions shown in the advertising report.
The reporting period is not specified in the source report.
Source: Кейс Промышленные полы.pdf, стр. 4
How it was counted: Not unique customers or paid contracts; the report does not disclose the full event composition.
≈ 16 800
advertising clicks
Rounded Google Ads click count.
The reporting period is not specified in the source report.
Source: Кейс Промышленные полы.pdf, стр. 4
How it was counted: An advertising visit is not treated as a completed enquiry.
$4.46
per conversion
Conversion cost reported by Google Ads.
The reporting period is not specified in the source report.
Source: Кейс Промышленные полы.pdf, стр. 4
How it was counted: Transcribed from the report rather than calculated from rounded spend.
≈ $2 680
advertising spend
Rounded spend shown in the Google Ads report.
The reporting period is not specified in the source report.
Source: Кейс Промышленные полы.pdf, стр. 4
How it was counted: No claim about revenue, contracts or return on investment.
What we did
Optimise Display advertising for conversions and track telephone enquiries with call tracking.
- Worked with the company's three websites.
- Used conversion-optimised Google Display advertising.
- Connected call tracking to record telephone enquiries.
Campaign reports and source data
Key takeaway
Display campaigns were assessed by conversions, with call tracking adding telephone enquiries to the picture.
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