JurekTau
JurekTau: give people a reason to visit
Stores, food, events and tenant offers became reasons to follow JurekTau. Monthly reach grew from 1,000 to 55,000. The portfolio also reports daily footfall growing from 30 to 150+.
SMM
55 000
monthly reach, up from 1,000
150+
daily visitors, up from 30
3.95%
ER, up from 0%
Task
Raise awareness of a new shopping centre in Nurly Tau. Introduce tenants and events so visitors can see a clear reason to come.
Hypothesis & strategy
Focus on a visit rather than floor space: eat, shop or attend an event. The portfolio does not specify comparison dates. Footfall figures do not establish that SMM alone caused the increase.
WHAT WE DID
Implementation step by step
01Created posts about stores, new arrivals, offers and events.
02Filmed Reels showing places and activities inside the centre.
03Added contests and giveaways to encourage participation.
04Used interactive Stories to maintain a conversation with visitors.
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