Karamelka
Karamelka: TikTok advertising to grow an audience
In November 2025, the cosmetics account gained +1,046 follows with $404.48 in ad spend. Calculated average cost per follow: $0.39. Visual examples are account content from the original portfolio.
Paid social
+1 046
new follows in November 2025
$0.39
per follow, calculated from spend
$404.48
monthly advertising spend
Task
Attract new audiences to Karamelka’s TikTok account and increase follows for cosmetics content.
Hypothesis & strategy
Measure account advertising through audience growth and cost per follow. The period is the full month of November 2025, not one week. Calculation: $404.48 / 1,046 ≈ $0.39; a follow does not establish a cosmetics purchase.
WHAT WE DID
Implementation step by step
01Used TikTok advertising to promote the cosmetics account.
02Product videos and reviews from the original portfolio provide the visual context.
03Compared advertising spend and new follows for November 1–30, 2025.
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