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Medical Laser

Medical Laser: 5 equipment sales per month on an $800 budget

For a medical and aesthetic equipment distributor, we built Meta Ads, retargeting and WhatsApp conversion paths. According to the client, advertising generates about five sales per month; Ads Manager separately confirms $778.36 in spend and conversation costs of $2.23–$4.85 across the three main lead groups.

Medical Laser: 5 equipment sales per month on an $800 budgetSMM
5
equipment sales per month — client-reported
≈ $12 500
monthly revenue — client-reported
177
started conversations in the three main lead groups
$2,23–4,85
cost per conversation in the three main lead groups
$778,36
total ad account spend in June 2026
Task

Medical Laser sells high-value equipment to clinics and aesthetic practices. The goal was to reduce reliance on referrals and create a predictable B2B enquiry channel despite a long sales cycle.

Hypothesis & strategy

Procedure demonstrations, separate audiences by equipment category and retargeting should generate more relevant enquiries than broad awareness advertising.

WHAT WE DID

Implementation step by step

01Segmented clinic and aesthetic practice owners by equipment category.
02Built ads around procedure demonstrations, equipment benefits and product-selection consultations.
03Set up lead campaigns, retargeting and a fast path into WhatsApp.
04Optimised ad groups by cost per started conversation and enquiry quality.
05Project performance marketer: Kirill Kishenin.
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