Targeted advertising · Leads
from 290 000 ₸/month
16% VAT included · General VAT regime · 1 platform · 1 account · ad budget paid separately, minimum 500 USD/month
- campaigns and creatives for leads
- awareness and reach
- profile visits
All cases
Medical Laser
Medical Laser: 177 conversations from equipment advertising
In June 2026, three main Meta Ads groups recorded 177 started conversations at $2.23–3.39 each. Total account spend was $778.36. The equipment distributor used procedure demonstrations, separate audiences and retargeting with a WhatsApp enquiry path.
Client objective
Medical Laser sells high-value equipment to clinics and aesthetic practices. The goal was to reduce reliance on referrals and create a predictable B2B enquiry channel despite a long sales cycle.
Medical Laser
Paid social
Data period: 1 Jun 2026 — 30 Jun 2026
Medical Laser sells high-value equipment to clinics and aesthetic practices. The goal was to reduce reliance on referrals and create a predictable B2B enquiry channel despite a long sales cycle.
Service results
started conversations in three main groups
177
Started conversations in the three main ad groups in June 2026.
cost per conversation in the three main lead groups
$2,23–3,39
Cost per started conversation in the three main lead groups: $2.23–3.39.
total ad account spend in June 2026
$778,36
Total ad account spend across all groups in June 2026.
Source: Ads Manager · 01.06–30.06.2026
Actual ad spend
778.36 USD
Total ad account spend in June 2026. Conversations and their costs are shown separately for the three main groups.
Campaign reports and source data
- Platform
- Meta Ads
- Campaign type
- Lead campaigns and retargeting with a WhatsApp path
What we did
Procedure demonstrations, separate audiences by equipment category and retargeting should generate more relevant enquiries than broad awareness advertising.
- Segmented clinic and aesthetic practice owners by equipment category.
- Built ads around procedure demonstrations, equipment benefits and product-selection consultations.
- Set up lead campaigns, retargeting and a fast path into WhatsApp.
- Optimised ad groups by cost per started conversation and enquiry quality.
- Project performance marketer: Kirill Kishenin.
Key takeaway
Meta Ads and WhatsApp became a separate channel for equipment enquiries. Procedure demonstrations, segmented audiences and equipment-selection consultations helped start focused B2B conversations.
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