NANOCOMB
NANOCOMB: explain the product, grow the audience
Window nanoscreens need a clear demonstration of their value. Product demos, answers and expert content helped monthly reach grow from 52,000 to 130,000 and followers from 1,500 to 3,700.
SMM
130 000
monthly reach, up from 52,000
3 700
followers, up from 1,500
1.89%
ER, up from 0.58%
Task
Help people in Almaty understand how nanoscreens differ from regular screens, how to care for them and what they look like in use. Expand account reach and audience.
Hypothesis & strategy
Replace repetitive sales posts with useful answers and demonstrations. These are before-and-after figures from the SMM DRUG portfolio; measurement dates are not specified in the source.
WHAT WE DID
Implementation step by step
01Built a content plan around product features and customer questions.
02Showed installation, care and everyday use in photos and videos.
03Added expert videos and FAQ carousels.
04Connected product explanations with a consistent visual style.
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