SMM DRUGSMMDRUG
Online certification programme

Online programme: 412 sales and ROAS 8.41

Between two comparable launches, sales increased from 188 to 412 and revenue from $376,000 to $824,000; CAC fell from $436 to $238.

Online programme: 412 sales and ROAS 8.41
Paid socialYouTubeSearch ads
412
sales in the launch
$824 000
launch revenue
$238
CAC after optimisation
8,41
launch ROAS
Task

The task was to stop judging the campaign by cheap registrations and optimise for attendance, qualified calls, purchases and refunds.

Hypothesis & strategy

Segmentation by motivation, instructor video, reminders and Purchase feedback would increase attendance and lower CAC.

WHAT WE DID

Implementation step by step

01Built campaigns by motivation, launched YouTube pre-sell, introduced lead scoring and sent Attended, Qualified call and Purchase stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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