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Levi's Kazakhstan

TikTok for Levi's Kazakhstan: fashion content people actually watch

We run the TikTok of Levi's official retail in Kazakhstan (Ultra Group): outfits, style hacks and brand facts — 463 videos and 154 100 likes on the account.

TikTok @ultragroup.kz
TikTok for Levi's Kazakhstan: fashion content people actually watchSMM
463
videos published on the account
154 100
likes on the @ultragroup.kz account
4 050
followers on TikTok
Task

In Kazakhstan Levi's is officially sold by the retail company Ultra Group. The brand needed a living TikTok: not a storefront with price tags, but a channel that shows denim classics in a modern way and gathers an engaged audience. The task was to build systematic production of fashion videos and a steady publishing rhythm on the @ultragroup.kz account.

Hypothesis & strategy

We bet on formats that live organically on TikTok: outfit selections, style hacks, humour and facts about Levi's history. The hypothesis — a regular flow of short fashion videos in recognisable rubrics earns likes and holds attention better than direct product posts.

WHAT WE DID

Implementation step by step

01Developed a content strategy for fashion retail: the rubrics 'outfits', 'style hacks', 'humour', 'brand facts'
02Set up a production cycle: content plan, regular shoots, editing of vertical videos for TikTok
03Adapted platform trends to Levi's DNA — sounds, transitions, scenarios with try-ons and outfit styling
04Shot and published 463 videos while keeping a single visual style for the account
05Analysed each video and scaled the formats that gather more likes and completed views
Reels from the project

Hover over a reel or press it to play. Real content from the project.

Content in the feed
LK
Levi's Kazakhstan
463 videos published on the account
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Service from this case
TikTok promotion
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