Rostkukla
Rostkukla: SMM, paid social and increased enquiries
According to the owner's November 2023 report, leads rose from 100 to 300 per week and the lead-to-customer rate from 30% to 50%. Lead counts are weekly, not monthly totals.
Work period: Nov 2023
Client objective
Increase enquiries and the share of leads that become customers.
Channel results are shown separately. An overall result is provided only when a source and reconciliation support it.
Overall project result
300
Weekly leads
Weekly lead counts in the before-and-after comparison: 100 and 300. Figures come from the November 2023 report; no monthly total is calculated.
- Before · November 2023 report
- 100
- After · November 2023 report
- 300
Scale: 0300
Nov 2023
Source: Таблица владельца SMM DRUG, «Показатели», строки 13–14.
- What the overall result includes
- Overall project enquiries, not the isolated result of SMM or paid social.
- How results were reconciled
- Two owner-reported values are compared; ad-account totals are not added together. The source does not describe deduplication rules.
50%
Lead-to-customer rate
The share of leads becoming customers: 30% before and 50% after, as reported for November 2023. The source does not disclose the observation window or calculation rules.
- Before · November 2023 report
- 30 %
- After · November 2023 report
- 50 %
Scale: 050 %
Nov 2023
Source: Таблица владельца SMM DRUG, «Показатели», строки 13–14.
- What the overall result includes
- Conversion of project leads into customers; not CTR, click-to-sale conversion or advertising ROAS.
- How results were reconciled
- The two rates are reproduced without recalculation. Customer counts are not inferred by multiplying them by weekly leads because matching populations are not confirmed.
Rostkukla
SMM
Work period: Nov 2023
Develop Rostkukla's social media presence.
What we did
The project brought together strategy, social media management, photography and video production.
- Strategy and social media management
- Photography and video production
Work and supporting evidence
Key takeaway
Overall project results show more weekly leads and a higher lead-to-customer rate.
Other services in this project
Rostkukla
Paid social
Work period: Nov 2023
Generate enquiries through paid social advertising.
- Platform
- Platform not specified in the source
- Campaign type
- Paid social advertising
What we did
Paid social complemented the social media work within the overall marketing project.
- Paid social advertising
Campaign reports and source data
Key takeaway
Across the project, both enquiry volume and the share of leads becoming customers increased.
Other services in this project
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