Targeted advertising · Leads
from 290 000 ₸/month
16% VAT included · General VAT regime · 1 platform · 1 account · ad budget paid separately, minimum 500 USD/month
- campaigns and creatives for leads
- awareness and reach
- profile visits
GrillKing
GrillKing: 5.2M impressions and 4,000+ leads from Meta Ads
Over 12 months, we separated traffic, cold acquisition and retargeting campaigns for premium grills and outdoor kitchens. Ads Manager confirms 5,224,232 impressions, 1,196,398 reach and more than 4,000 website leads in the visible lead campaigns.
Paid social
5 224 232
impressions from 5 Aug 2025 to 5 Aug 2026
1 196 398
reach in Meta Ads
4 000+
website leads in the visible campaigns; not sales
$13 280,95
total ad account spend
$0,95–1,69
cost per lead in the three largest visible lead campaigns
Project materials
Task
GrillKing sells premium grills, fire tables and outdoor kitchens with an average order value in the millions of tenge. The task was to scale demand in Kazakhstan while separating cheap traffic from enquiries by people genuinely considering a purchase.
Hypothesis & strategy
Atmospheric videos presented the premium product, while separate campaigns addressed homeowners, designers and warm audiences. Enquiry quality and progression to a deal require CRM reconciliation; this case does not calculate ROI.
WHAT WE DID
Implementation step by step
01Separated campaigns by funnel stage: profile visits, website leads, WhatsApp messages and retargeting.
02Segmented homeowners, premium audiences, designers and people who had already engaged with the brand.
03Tested atmospheric videos, product creatives and multiple entry points instead of one universal ad.
04Reallocated budget by the actual cost per result and scaled the stable campaigns.
05Project performance marketer: Kirill Makhovsky.
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