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Grill King

Targeted ads for Grill King: 360 leads in a month

We set up targeted ads for Grill King — premium American-style outdoor kitchens. In one month: 415,000 impressions, 1,712 clicks and 360 leads.

Targeted ads for Grill King: 360 leads in a monthSMM
414 975
impressions for 01.06–01.07.2025
360
leads in a month of the campaign
3 575%
ROI — return on investment
14,03%
CTR in the October 2025 campaign
Task

Grill King is a premium outdoor kitchen brand: grills, fire pits, fireplaces and American-style outdoor tables. The product is expensive and niche — the buyer doesn't decide in a minute, and the audience ready to invest in a backyard or a country house is scattered across interests. The goal was to build targeted ads that would bring not random clicks, but a steady flow of leads.

Hypothesis & strategy

A premium product is sold by visuals: live fire, the texture of metal and the atmosphere of a backyard with a grill work harder than any discount banner. So we linked the content shoot with the targeting: first capture strong product footage, then package it into creatives for different audience segments and manage the campaigns by the numbers — switching off weak combinations and scaling the ones that bring leads.

WHAT WE DID

Implementation step by step

01Analyzed the product and the audience: who buys premium grills and fire pits and why, and which objections the creatives need to address
02Ran a content shoot of Grill King products — this footage became the basis for the ad creatives and the brand's feed
03Built a series of creatives for different audience segments and placement formats
04Set up the ad campaigns and segmented audiences by interests and behavior
05Tracked the metrics daily: switched off weak combinations, reinforced the ones that brought leads
06Kept transparent reporting on impressions, clicks and leads throughout the campaign period
Content in the feed
GK
Grill King
414 975 impressions for 01.06–01.07.2025
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Service from this case
Targeted advertising
More about the service
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