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GrillKing

GrillKing: 5.2M impressions and 4,000+ leads from Meta Ads

Over 12 months, we separated traffic, cold acquisition and retargeting campaigns for premium grills and outdoor kitchens. Ads Manager confirms 5,224,232 impressions, 1,196,398 reach and more than 4,000 website leads in the visible lead campaigns.

GrillKing: 5.2M impressions and 4,000+ leads from Meta Ads
Paid social
5 224 232
impressions from 5 Aug 2025 to 5 Aug 2026
1 196 398
reach in Meta Ads
4 000+
website leads in the visible lead campaigns
$13 280,95
total ad account spend
$0,95–1,69
cost per lead in the three largest visible lead campaigns
Task

GrillKing sells premium grills, fire tables and outdoor kitchens with an average order value in the millions of tenge. The task was to scale demand in Kazakhstan while separating cheap traffic from enquiries by people genuinely considering a purchase.

Hypothesis & strategy

A premium product is best presented through atmospheric video and separate funnels for homeowners, designers and retargeting. Scaling should focus on combinations that keep lead cost efficient, not on traffic volume alone.

WHAT WE DID

Implementation step by step

01Separated campaigns by funnel stage: profile visits, website leads, WhatsApp messages and retargeting.
02Segmented homeowners, premium audiences, designers and people who had already engaged with the brand.
03Tested atmospheric videos, product creatives and multiple entry points instead of one universal ad.
04Reallocated budget by the actual cost per result and scaled the stable campaigns.
05Project performance marketer: Kirill Makhovsky.
Content in the feed
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GrillKing
5 224 232 impressions from 5 Aug 2025 to 5 Aug 2026
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Service from this case
Targeted advertising
More about the service
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