Instagram management for the «Масленково» dairy brand
We run the Instagram of «Масленково», a natural dairy brand: shoots, Reels and paid targeting. Over 01.05–29.06 — a reach of 131 647 and 190 492 views.
TikTok @maslenkovo.kz
SMM«Масленково» is a natural dairy brand by Ayala Plus LLP: the company has been operating since 1997, and the brand has been on the market since 2013. The product is strong, but on social media it needs to be shown in a way that gets the brand recognized and picked off the shelf. Our task is the systematic management of Instagram: content, visuals and promotion through paid targeting.
In food, trust is what decides: people want to see what goes into what ends up on their table, and how it is made. That is why we bet on pairing appetizing product visuals with honest behind-the-scenes production footage in the Reels format, and used paid targeting to amplify the best posts so the content worked beyond just the followers.
Implementation step by step
Hover over a reel or press it to play. Real content from the project.
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