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Kusto Home

TikTok management for premium developer Kusto Home

We run the TikTok of a business-class developer: trends, humor and office sketches featuring the team. The account holds 228 videos and 50 800 likes.

TikTok @kusto_home
TikTok management for premium developer Kusto HomeSMM
228
published videos
50 800
likes on the account
1 908
followers
Task

Kusto Home is a premium residential developer building business-class complexes. The company needed a living TikTok — not a showcase of renders and floor plans, but a channel that shows the brand as human and speaks to the audience in the platform's own language. The goal was to set up steady video production and run the account systematically, without pauses.

Hypothesis & strategy

We bet on people, not square meters. On TikTok, faces are what work for a developer: employees in trends, comedic scenes and office sketches close the distance between a premium brand and the viewer. We decided to build content around the Kusto Home team and adapt current trends to the developer's niche.

WHAT WE DID

Implementation step by step

01Developed a content strategy and rubricator: trends, humor, office sketches featuring the team
02Built a production cycle: content plan, scripts, regular shooting days at the office and on site
03Involved Kusto Home employees in the shoots — the team became the face of the account
04Tracked TikTok trends and quickly adapted them to the developer's niche
05Full cycle on our side: filming, editing, design and publishing of the videos
06Analyzed the metrics of every video and scaled up the formats that gathered more reactions
Reels from the project

Hover over a reel or press it to play. Real content from the project.

Content in the feed
KH
Kusto Home
228 published videos
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Service from this case
TikTok Management
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