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«Видео Друг» portfolio

«Видео Друг»: production from Li-Ning ads to live coverage

A selection of «Видео Друг» video production work: an advertising shoot for Li-Ning, KFW fashion video, food filming for HoReCa and event coverage.

«Видео Друг»: production from Li-Ning ads to live coverageVideo
4
shooting directions: advertising, fashion, food, reportage
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brand shoots in the selection: Li-Ning and KFW
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clips in the case: advertising, fashion and food video
Task

Brands need video for different jobs: an ad sells the product, a fashion video sets the mood, food filming stirs the appetite, and reportage captures the atmosphere of an event. Each genre calls for its own lighting, rhythm and editing. The «Видео Друг» mission is to cover all these directions at one level of quality.

Hypothesis & strategy

We build every shoot to a single scheme: pre-production with references, deliberate lighting and camera movement on set, and editing tailored to a specific format and platform. This approach lets us work with equal confidence for a sports brand, a runway, a restaurant kitchen and a live event.

WHAT WE DID

Implementation step by step

01Advertising shoot for the sports brand Li-Ning: pre-production, reference selection, dynamic camera and rhythmic editing to match the brand's character
02Fashion video for KFW: working with movement, light and the texture of the looks, edited to the pace of the show
03Food video for HoReCa: close-ups of dishes, staged lighting, emphasis on texture — imagery that sells a venue's cuisine
04Event coverage of conferences and a salon opening: a live camera, the key moments of the event, highlight editing
05Post-production across all directions: colour grading, sound work, adapting clips to vertical social-media formats
Reels from the project

Hover over a reel or press it to play. Shot and edited for the 9:16 vertical format.

Service from this case
Videographer
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