«Видео Друг» portfolio

«Видео Друг»: production from Li-Ning ads to live coverage

A selection of «Видео Друг» video production work: an advertising shoot for Li-Ning, KFW fashion video, food filming for HoReCa and event coverage.

Reels from the project

Li-Ning · Advertising video

0:11 · 9:16

KFW · Fashion video

0:59 · 1:1

Food video · Dishes on camera

0:17 · 9:16

Press a video to watch with sound. Seeking and fullscreen controls are available.

4
shooting directions: advertising, fashion, food, reportage
2
brand shoots in the selection: Li-Ning and KFW
3
clips in the case: advertising, fashion and food video
Task

Brands need video for different purposes: ads show a product, fashion videos show looks and movement, food videos show dishes, and recaps show people and events. This selection helps compare lighting, framing and editing approaches before commissioning professional filming.

Hypothesis & strategy

We build every shoot to a single scheme: pre-production with references, deliberate lighting and camera movement on set, and editing tailored to a specific format and platform. This approach lets us work with equal confidence for a sports brand, a runway, a restaurant kitchen and a live event.

WHAT WE DID

Implementation step by step

01Advertising shoot for the sports brand Li-Ning: pre-production, reference selection, dynamic camera and rhythmic editing to match the brand's character
02Fashion video for KFW: working with movement, light and the texture of the looks, edited to the pace of the show
03Food video for hospitality: close-ups of dishes, controlled lighting and emphasis on texture.
04Event coverage of conferences and a salon opening: a live camera, the key moments of the event, highlight editing
05Three selected files, in display order: Li-Ning — about 11 seconds, 9:16; KFW — about 59 seconds, 1:1; food video — about 17 seconds, 9:16. Recaps appear in a separate event collection.

Key takeaway

For a similar project, choose the videographer service and send a reference, goal and channels. Filming time is calculated in hours; preparation, crew, editing, versions and external costs are defined in the brief. This selection demonstrates the work, not each video's total budget or turnaround.

Plan a similar project

These are current services, not the price of the project shown. We agree your scope and schedule before work begins.

Videographer

Professionally shot material in the agreed scope, with a clear objective, offer and next step for the viewer. The exact number of videos, formats and post-production scope are fixed in the brief and estimate.

from 69 600 KZT / hour

16% VAT included · standard VAT tax regime · minimum 4 hours per visit — 278 400 KZT · editing quoted separately

  • Communication objective
  • Format and structure
  • 4–8-hour visit plan
Full scope, terms and estimate ↗

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«Видео Друг»: production from Li-Ning ads to live coverage https://smmdrug.kz/en/cases/videograf/

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