Targeted advertising · Leads
from 290 000 ₸/month
16% VAT included · General VAT regime · 1 platform · 1 account · ad budget paid separately, minimum 500 USD/month
- campaigns and creatives for leads
- awareness and reach
- profile visits
All cases
WoodPower
WoodPower: 968 started conversations and 14,657 profile visits
For the thermowood manufacturer, we separated B2C and B2B communication and launched campaigns for messages and profile visits. From 5 April to 5 August 2026, Ads Manager recorded 968 started conversations, 14,657 profile visits, 496,538 impressions and $3,259.10 in spend.
Client objective
WoodPower needed to explain the value of thermowood to homeowners and professional audiences — architects, designers and contractors — and turn a materials catalogue into a measurable flow of enquiries.
WoodPower
Paid social
Data period: 5 Apr 2026 — 5 Aug 2026
WoodPower needed to explain the value of thermowood to homeowners and professional audiences — architects, designers and contractors — and turn a materials catalogue into a measurable flow of enquiries.
Service results
started conversations
968
Started conversations in messaging campaigns.
profile visits at $0.04 each
14 657
Instagram profile visits at $0.04 per visit.
impressions
496 538
Advertising impressions from 5 April to 5 August 2026.
reach
150 765
Advertising reach from 5 April to 5 August 2026.
total ad account spend
$3 259,10
Total ad account spend across all campaigns from 5 April to 5 August 2026.
Source: Meta Ads · WoodPower · 05.04–05.08.2026
Actual ad spend
3,259.1 USD
Total ad account spend across all campaign objectives from 5 April to 5 August 2026.
Campaign reports and source data
- Platform
- Ads Manager
- Campaign type
- Messaging and profile-visit campaigns
What we did
We separated communication for private buyers and professional audiences, showed thermowood in use and created distinct paths to a conversation and the Instagram profile.
- Separated homeowners and professional B2B audiences by offer and messaging.
- Showed thermowood applications, properties and finished projects instead of a context-free catalogue.
- Ran separate campaigns for messages and profile visits so that different objectives were not mixed.
- Analysed individual campaign results and reallocated budget.
- Project performance marketer: Kirill Makhovsky.
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