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WoodPower

WoodPower: 968 conversations and 14,657 profile visits from Meta Ads

For the thermowood manufacturer, we separated B2C and B2B communication and launched campaigns for messages and profile visits. From 5 April to 5 August 2026, Ads Manager recorded 968 started conversations, 14,657 profile visits, 496,538 impressions and $3,259.10 in spend.

WoodPower: 968 conversations and 14,657 profile visits from Meta AdsSMM
968
started conversations
14 657
profile visits at $0.04 each
496 538
impressions
150 765
reach
$3 259,10
total ad account spend
Task

WoodPower needed to explain the value of thermowood to homeowners and professional audiences — architects, designers and contractors — and turn a materials catalogue into a measurable flow of enquiries.

Hypothesis & strategy

A dedicated offer for architects, demonstrations of the material and a fast path to conversation should produce better enquiries than generic static banners without segmentation.

WHAT WE DID

Implementation step by step

01Separated homeowners and professional B2B audiences by offer and messaging.
02Showed thermowood applications, properties and finished projects instead of a context-free catalogue.
03Ran separate campaigns for messages and profile visits so that different objectives were not mixed.
04Optimised audiences and budget by the actual cost per conversation and the quality of incoming enquiries.
05Project performance marketer: Kirill Makhovsky.
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