SMM DRUGSMMDRUG
US 3PL operator

3PL company: 41 SQLs and a $1.65M pipeline

In 30 days, SQLs rose from 14 to 41, pipeline from $420,000 to $1.65M, and cost per SQL fell from $3,000 to $1,220.

3PL company: 41 SQLs and a $1.65M pipeline
Search adsPaid social
41
SQLs in one month
$1,65 млн
pipeline created
$1 220
cost per SQL
52%
MQL rate
Task

The task was to separate companies with suitable logistics volume from generic shipping enquiries and connect Google and LinkedIn to real pipeline.

Hypothesis & strategy

Separating warehousing, fulfilment and freight, vertical pages, ABM and mandatory volume qualification would increase SQL share.

WHAT WE DID

Implementation step by step

01Built campaigns by service and vertical, uploaded account lists and imported MQL, SQL, Opportunity and Pipeline stages.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
OTHER CASES
SMM and targeted ads for logistics company Emex
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SMM and targeted ads for logistics company Emex
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