SMM DRUGSMMDRUG
DTC skincare brand

DTC skincare: revenue up 82% and ROAS 3.50

In a comparable month, revenue grew from $392,000 to $714,000 and orders from 3,180 to 5,620; ROAS rose from 2.60 to 3.50 and new CAC fell to $49.

DTC skincare: revenue up 82% and ROAS 3.50
Paid socialSearch adsYouTube
$714 000
revenue after optimisation
+82%
revenue growth
3,50
ROAS after optimisation
$49
new customer acquisition cost
Task

The task was to scale new customer acquisition without constant deep discounts, separate new and returning buyers, and account for SKU margin and stock.

Hypothesis & strategy

Fast creative sprints, bundles, a profit-based feed and CAPI would improve new CAC and ROAS without increasing returns.

WHAT WE DID

Implementation step by step

01Separated prospecting and retention, segmented SKUs by margin and stock, and managed budget by new CAC, ROAS and contribution margin.
02Connected advertising events to the CRM and sent real funnel stages back to the platforms, not just forms and clicks.
03Reallocated budget according to qualified opportunities, sales and business outcomes.
04Strategy and marketing leadership: Oleg Malikov, Marketing Director.
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